More and more of today's businesses run on data, and nowhere is that truer than the online sector. Tel Aviv business intelligence experts, Beehive have announced the launch of a new BI product for the iGaming industry they are calling Pulse. The company claims that it will transform the way iGaming businesses analyze big data.
KPI's or key performance indicators inform a business about things like customer retention, which marketing tactics are currently effective, payment flow, which games are seeing the most action, and much more. Pulse is said to include dashboards for every aspect of online, mobile, and retail betting businesses right out of the box, and is the result of several years work with data teams all over the world focused on iGaming business.
Easily Integrated Into Labs
Clients currently using the flagship Beehive Labs product will find Pulse is easily integrated and will provide the leverage needed to lift a business's bottom line, according to a press release from the company Wednesday.
Bringing Order to Big Data's Chaos
The founder and CEO of Beehive, Adi Dagan said: "Our partners live and breathe data, so they need intuitive and powerful tools that allow them to leverage this data to boost their bottom line.
"Beehive was founded to serve actionable and clear data to operators and bring order to big data’s chaos. Launching Pulse is the latest step on this journey and strengthens our unique product offering.
"We have always believed in simple, intuitive and intelligent products, and Pulse is just that. We have spent years learning what KPIs drive operators on their day-to-day, and Pulse is the result of that knowledge."
To Premier at EiG Berlin
The product will be unveiled at the EiG Expo in Berlin (Excellence in iGaming) being held in conjunction with the Berlin Affiliate Conference October 30 through November 1, 2017.
Beehive was founded in 2010 by gaming and betting experts to provide operators with inventive and unique ways to monetize their player bases through analyzing and optimizing available data. The company's Lab product allows operators to articulate players into relevant sectors and devise multi-channel market approaches with meaningful targets that can be deployed at precisely the right time, based on players' behavioral attributes as determined by the data.
Beehive will be exhibiting at stand 209 in Berlin.
Square in the Air, Press Release, Beehive launches new Pulse product
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