• Betway to Innovate with Pub Ads on Screach Platform

    22 July 2015

    Bettingcashuk

    Being able to target key demographics is a major part of what can make an online gambling brand successful. Advertising is great, but if you're not advertising to the people who want to use your product, then it's not very useful. Betway has found a way to get into a lot of pubs where their potential customers are waiting, and that's with an exclusive advertising deal that has been made with the Screach platform.

    What is Screach?

    Screach is a new service that gives pub-owners and the owners of other businesses an easy way to perform administrative functions on the media that's shown to customers in their businesses. This includes both audio and video on television and other avenues. Essentially, it gives business owners an interface for controlling what shows up on their televisions using wifi networks. It's an extremely convenient way to handle the television sets in these businesses, and it's something that Betway has attached itself to because these are the people that they would prefer to target with their advertising.

    Details on the Deal

    The way this deal works is that Betway will have exclusive advertising rights for the first 1,000 pubs that sign up for this new service. This is great because of all of the pre-loaded content that makes the Screach platform attractive for pub owners, but it also means that customers will be seeing advertisements for what they are interested in since most people come to pubs to watch sports, and Betway is one of the biggest online bookmakers in the United Kingdom.

    About Betway

    Betway operates an online casino, online poker room, online bingo room and online sportsbook. They're a one-stop shop for all of a player's online gambling needs, and that makes them the perfect fit for this new advertising campaign. Their casino in particular uses the Microgaming Quickfire platform, and they have a high-level mobile platform that allows players to access all types of gambling from the same app. They have the eCOGRA Safe & Fair seal as well, and this means that they are in the top tier of sites when it comes to how much they can be trusted. This is a deal that Screach definitely will not regret.

    Related News

    • 18 September 2018

      Erik the Red Slot Launches as First From Relax Gaming

      Relax Gaming has made their entry into the video slots genre finally. Their first video slot has been released, and it's called Erik the Red. It's not hard to guess that this title uses a viking-based theme, and they have done a great job with their initial effort into the video slot space. Theme and Concept

      Read full article
    • 18 September 2018

      Yggdrasil Gaming Inks Distribution Deal With EveryMatrix

      Distribution deals are a pretty important part of the way that the online casino industry is set up right now. There are game developers and platform operators, and the developers mostly get distribution through deals with these platform owners. A new deal between Yggdrasil Gaming and EveryMatrix has created a win-win situation where the former will have their games offered on the latter's platform along these lines. Details on the Deal

      Read full article
    • 17 September 2018

      Pragmatic Play Releases New Da Vinci's Treasure Video Slot

      The John Hunter series of slots by Pragmatic Play puts players in an exploration and adventure setting, and the newest game to use this theme is Da Vinci's Treasure. This is based on a lot of conspiracy theories about hidden items and ideas associated with Leonardo Da Vinci, and a lot of his inventions are included as well. The Codex Symbols

      Read full article