• Betway to Innovate with Pub Ads on Screach Platform

    22 July 2015

    Bettingcashuk

    Being able to target key demographics is a major part of what can make an online gambling brand successful. Advertising is great, but if you're not advertising to the people who want to use your product, then it's not very useful. Betway has found a way to get into a lot of pubs where their potential customers are waiting, and that's with an exclusive advertising deal that has been made with the Screach platform.

    What is Screach?

    Screach is a new service that gives pub-owners and the owners of other businesses an easy way to perform administrative functions on the media that's shown to customers in their businesses. This includes both audio and video on television and other avenues. Essentially, it gives business owners an interface for controlling what shows up on their televisions using wifi networks. It's an extremely convenient way to handle the television sets in these businesses, and it's something that Betway has attached itself to because these are the people that they would prefer to target with their advertising.

    Details on the Deal

    The way this deal works is that Betway will have exclusive advertising rights for the first 1,000 pubs that sign up for this new service. This is great because of all of the pre-loaded content that makes the Screach platform attractive for pub owners, but it also means that customers will be seeing advertisements for what they are interested in since most people come to pubs to watch sports, and Betway is one of the biggest online bookmakers in the United Kingdom.

    About Betway

    Betway operates an online casino, online poker room, online bingo room and online sportsbook. They're a one-stop shop for all of a player's online gambling needs, and that makes them the perfect fit for this new advertising campaign. Their casino in particular uses the Microgaming Quickfire platform, and they have a high-level mobile platform that allows players to access all types of gambling from the same app. They have the eCOGRA Safe & Fair seal as well, and this means that they are in the top tier of sites when it comes to how much they can be trusted. This is a deal that Screach definitely will not regret.

    Related News

    • 13 October 2017

      Old Skool Studios Adds Jewel Quest Riches to Quickfire Lineup

      Vancouver, British Columbia-based Old Skool Studios has released their third game over Microgaming's Quickfire network. Jewel Quest Riches is their first branded game and is part of iWin's Jewel Quest Match-3 franchise. The game was released exclusively to Quickfire and can be picked up by any casino using the Microgaming multi-developer platform. The game is described as immersive and appeals to casual puzzle game players, rewarding strategy with mystery, progression, prizes, and achievements.

      Read full article
    • 11 October 2017

      Microgaming's Mega Moolah Makes Another Millionaire

      Just last month a lucky player at Unibet Casino won nearly €8 million while playing Microgaming's progressive jackpot slot game, Mega Moolah. On Sunday, October 1, a mere six days hence, a Betway player from the UK won £1,448,116.31 while spinning the 25 pay line slot on a mobile device. Third Mega Moolah Millionaire in Half a Year In April, another mobile player won €8 million playing the highly rated game.

      Read full article
    • 11 October 2017

      Slotegrator Announces Microgaming Added to its Single Protocol

      Slotegrator, an online casino games aggregator with offices in Limassol, Cyprus, has announced this week that they will be adding over 400 Microgaming games to their single protocol solution. It's big news for the company that likes to stay at the forefront of industry news with constant new integrations and a presence at almost all Eastern European trade shows and conferences.

      Read full article