• SoftSwiss Presents New Logo While Teasing Big Changes

    26 July 2019

    Softswiss presents new logo

    Casino platform online game content supplier, SoftSwiss, is announcing a big change in its branding.

    The company is changing its most important piece of visual identity…

    …the long-standing logo.

    SoftSwiss is a very recognizable name in the igaming industry, known for their top-of-the-line white label solutions and online casino platform services.

    Its flagship product is the Game Aggregator which offers more than 4000 games from more than 30 leading game developers like NetEnt, Microgaming and Play’n Go

    The company is now updating its old logo ahead of some interesting changes and teasing of a new product line.

    Evolving and Multi-vertical

    In a press release, the company has described itself as “multi-vertical” as it has considerably expanded its offering of services and products in the past few years.

    These changes culminated in the shuttering of the legacy affiliate marketing module and the hard launch of its new replacement platform.

    It is also preparing to announce its new proprietary sportsbook betting platform. Not much is currently known about it, but the igaming world is taking notice as sport betting including physical sports, fantasy sports, horse racing and esports is an incredibly lucrative segment of the market.

    Reflecting on Their Own Identity

    The announcement of a new logo comes at a time when the company is reflecting on its identity in the ever-changing igaming market.

    As the company has always been multi-brand and multi-solution, it has come to feel that the casino-related logo became less representative as it only focused on one aspect of the product line.

    And so

    The beloved Bitcoin and casino chip have been retired in favor of a more minimalist and contemporary look.

    The new counter-clockwise rotated “S” logo is angular and sharp and reminds of the infinity logo which the company says is meant to symbolize that the brand is “here to stay” and its firm foothold in the industry.

    Pioneer of Bitcoin Gaming

    Those who have come to love the old logo and the brand will be happy to hear the color scheme is staying the same.

    The fiery dynamism of the deep red is there to stay as well as the allusion to famous Swiss quality, and the yellow per the company is meant to signal the auspicious future that lies ahead.

    For the clients and employees who’ve come so far in the company’s journey, it will be remembered always as the pioneer of Bitcoin gaming, but it is also stating it is “resolute not to rest on its laurels and keep moving onwards and upwards.”

    The new logo will be appearing on the main website very soon as well as on affiliated media resources. A lucky few will be able to get their hands on some newly branded merch at upcoming conferences and expos.


    A tech company developing products for the iGaming industry offering widely acclaimed certified software solutions for managing online casinos.

    It introduced its Bitcoin platform in early 2013, a unique product at the time and is still one of the key experts on cryptocurrencies in igaming.


    “SoftSwiss presents new logo and teases new product line”. European Gaming. July 25, 2019.

    Related News

    • Softswiss partners with atmosfera gc

      Gambling News

      SoftSwiss Announces Partnership with AtmosferaIvan Stefanovic24 February 2021

      SoftSwiss, an online casino and sports betting software provider, has further expanded its growing aggregation platform following the announcement of a partnership with an online software provider, Atmosfera. According to the deal, the provider’s partners and online casinos will have access to Atmosfera’s content, and the deal will see 7 live games, including European and American bingo roulette, live roulette, as well as 225 slot machines.

      Read full article
    • Real dealer softswiss

      Gambling News

      SoftSwiss Brings Live Dealer Titles from Real Dealer StudiosIvan Stefanovic19 February 2021

      SoftSwiss is pleased to reveal that its Game Aggregator has completed the integration of Real Dealer Studios, a maker of casino games that combines stunning content with modern RNG gameplay. Now table games with live dealer games will join the SoftSwiss library of over 10,000 various casino games from the world's leading game operators. Real Dealer games are created exclusively as an alternative to live casinos and are developed from high-quality live dealer video clips and games.

      Read full article
    • Softswiss agrees with push gaming

      Gambling News

      SoftSwiss Marks Agreement with Push GamingIvan Stefanovic15 February 2021

      SoftSwiss, a sports betting and video game software provider, has signed a partnership with popular slot developer, Push Gaming. Through direct integration with the licensed platform from Push, its partner will gain the developer's portfolio, including its latest game Wheel of Wonders and additional titles that will be released in the coming months such as Land of Zenith and Dinopolis.

      Read full article