Casino platform online game content supplier, SoftSwiss, is announcing a big change in its branding.
The company is changing its most important piece of visual identity…
…the long-standing logo.
SoftSwiss is a very recognizable name in the igaming industry, known for their top-of-the-line white label solutions and online casino platform services.
Its flagship product is the Game Aggregator which offers more than 4000 games from more than 30 leading game developers like NetEnt, Microgaming and Play’n Go.
The company is now updating its old logo ahead of some interesting changes and teasing of a new product line.
Evolving and Multi-vertical
In a press release, the company has described itself as “multi-vertical” as it has considerably expanded its offering of services and products in the past few years.
These changes culminated in the shuttering of the legacy affiliate marketing module and the hard launch of its new replacement platform.
It is also preparing to announce its new proprietary sportsbook betting platform. Not much is currently known about it, but the igaming world is taking notice as sport betting including physical sports, fantasy sports, horse racing and esports is an incredibly lucrative segment of the market.
Reflecting on Their Own Identity
The announcement of a new logo comes at a time when the company is reflecting on its identity in the ever-changing igaming market.
As the company has always been multi-brand and multi-solution, it has come to feel that the casino-related logo became less representative as it only focused on one aspect of the product line.
The beloved Bitcoin and casino chip have been retired in favor of a more minimalist and contemporary look.
The new counter-clockwise rotated “S” logo is angular and sharp and reminds of the infinity logo which the company says is meant to symbolize that the brand is “here to stay” and its firm foothold in the industry.
Pioneer of Bitcoin Gaming
Those who have come to love the old logo and the brand will be happy to hear the color scheme is staying the same.
The fiery dynamism of the deep red is there to stay as well as the allusion to famous Swiss quality, and the yellow per the company is meant to signal the auspicious future that lies ahead.
For the clients and employees who’ve come so far in the company’s journey, it will be remembered always as the pioneer of Bitcoin gaming, but it is also stating it is “resolute not to rest on its laurels and keep moving onwards and upwards.”
The new logo will be appearing on the main website very soon as well as on affiliated media resources. A lucky few will be able to get their hands on some newly branded merch at upcoming conferences and expos.
A tech company developing products for the iGaming industry offering widely acclaimed certified software solutions for managing online casinos.
It introduced its Bitcoin platform in early 2013, a unique product at the time and is still one of the key experts on cryptocurrencies in igaming.
“SoftSwiss presents new logo and teases new product line”. European Gaming. July 25, 2019.