• Pragmatic Play Announces New Gamification and Marketing Tool Ahead of iGB Live! Show in Amsterdam

    17 July 2019

    Pragmatic play debuts enhance marketing tool ahead of igb live show

    Pragmatic, online casino content supplier and game developer is known for their slot games, bingo, and live offerings, has debuted their new suite of the promotional tool – Enhance.

    This new tool which is now available for casino operators comes with a host of marketing and gamification features aimed at boosting the user experience.

    Pragmatic Play has clarified that their tool acts as an add-on to the provider’s already exiting catalog of casino content…

    …meaning that operators who choose to deploy it will not face any additional development difficulty.

    Maximizing Success:

    The Enhance product focuses on five key areas. They are increasing the game’s performance by optimizing player engagement and retention, boosting revenue, adding value, and maximizing success for both operators and their customers.

    The key functionalities of the product are in-game tournaments, free round bonus variations, an advanced random prize drop tool, and a free card enhancer, and more.

    In a comment about the announcement, Yossi Barzely, Chief Business Development Officer, stated that they are delighted to release the gamification tool and that “marketing tools play a vital role in the slot experience of today’s market.” He added that the company believes they are firmly placed to be a leader in this area of innovation.

    Partnerships and Market Expansion:

    The announcement of this new promotional tool comes in what has been a busy period for the brand…

    …as they have inked a series of deals with operators and fellow software providers.

    Expanding into key markets has seen the developer sign deals with Austrian gaming veteran Interwetten to have their new live casino products go live on the gambling group’s platform. A similar deal was struck with 1xbet.

    Earlier this month they signed a partnership with SoftSwiss which will see their live casino and bingo offerings become integrated on the SoftSwiss platform.

    Gearing Up for IGB Live!

    The iGaming world is gearing up for iGB Live! in Amsterdam which is one of the most hotly anticipated gaming events in Europe with a roster of an impressive 650 companies that take part.

    Pragmatic will be one of them…

    …exhibiting their offerings including Enhance and their portfolio of live casino and bingo games at stand M10.

    The developer has promised to provide interested parties with more information about the Enhance tool. Melissa Summerfield, Chief Commercial Officer has stated in a recent press release that the company has “every confidence that Enhance will be a big talking point at this year’s show.”


    Pragmatic is one of the leading providers in the industry with a range of over 100 mobile-friendly titles, available in a number of currencies, 26 languages, and across multiple regulated markets.

    Their live casino offerings are shot in 4K and feature professional dealers for maximum entertainment and fidelity.

    Source: “PRAGMATIC PLAY ENHANCE ™ REVEALED”. Pragmatic Play. July 15, 2019.

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