• Mr Green Proactive on Problem Gambling; New Tool

    11 September 2017

    Mr green proactive on problem gambling

    Mr Green Casino announced today that is has launched a predictive tool to help players gain insight into potentially risky gambling behaviors. Casino managers can also use the Green Gaming tool to detect when players may be moving from healthy entertainment into risk.

    The tool will first be available to Mr Green's UK customers before rolling out to other markets in the fall.

    Per Norman, CEO of Mr Green & Co. said: "It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007." He added, "We have high ambitions, and want to be the brand you associate with Green Gaming.”

    Hybrid Data Includes Player Input

    The unique tool not only takes into account a player's own perception of their risky behaviors, it combines that information with data it gathers in actual game play to analyze a bigger picture. With the player supplied component involved the tool can give personalized insights and offer analyses of potentially risky behaviors. 

    The information will also allow Mr Green to adjust the sort of offers it delivers and craft communications based on the individual's actions. Players may be asked to modify any self-imposed limits or asked to step back altogether for a certain amount of time. When it seems prudent, the casino will also cease advertising and sales messaging to players who may be at risk.

    For now, the tool is only available for casino betting but is expected to be integrated into the Mr Green sports book later.

    Limit Setting, Time Outs, Risk Assessment

    Sweden has been a pioneer in the realm of pre-commitment self-monitoring and control including limit setting and timeouts. The Green gambling tool was developed together with Sebastian Gassner and Sustainable Interaction of Lund, Sweden. 

    Gassner is an Independent Software Consultant who studied at both the University of Applied Sciences Upper Austria and the Chalmers University of Technology. He is recognized as an expert in responsible gaming technical development. Sustainable Interaction develops diagnostic tools and digital products for use in the responsible gaming and psycho-social health fields.

    "Now, we are asking our customers to put on the seat belt and set the controls," says Per Norman. "With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms.” 

    Sources

    Mr Green Press Release, Mr Green launches predictive Green Gaming tool 09-11-2017

    LinkedIn, Profile, Sebastian Gassner 09-11-2017


    Related News

    • 17 December 2018

      MRG Receives Two Swedish Licenses for Evoke Gaming and Mr Green

      On January 1, 2019, the regulated online gambling jurisdiction in Sweden will be fully operational for the first time. As such, the awarding of licenses for the jurisdiction has been going on and has made a lot of news. MRG is the latest name to be included in that as they have been granted two licenses for the upcoming regulated market. One of those is tied to their Mr Green brand. What This Means for Evoke Gaming

      Read full article
    • 06 May 2018

      Green Casino Adds Express Options For a Faster Experience

      Players from Sweden who are playing at Mr Green Casino have Express options available to them now that will help to give them a faster experience with less hassle. This is the type of quality of life improvements that we've been wanting to see for online casino players, and we think that it could be the first of many if it catches on. What's Included in the Express Options There are three major areas where these Express options will be available.

      Read full article
    • 20 December 2017

      Mr Green acquires Redbet in Evoke Gaming acquisition

      Mr Green has penned a deal to buy all shares of Evoke Gaming from  Bonnier Growth Media. The deal includes the well respected online gaming sites Redbet, Vinnarum casino, Bertil, and MamaMia. Redbet is perhaps the best known of the brands with poker, sports betting and casino offerings while Mamamia offers casino gaming and bingo. The deal, which is expected to be fully consummated in Q1 2018 is worth EUR 7 million in cash and another EUR 1.

      Read full article