The Malta-based B2B service provider for the online gaming market, Aspire Global, has entered an agreement to purchase Pariplay for approximately €13.1 million in cash.
Pariplay is a leading B2B iGaming provider and manages one of the largest content aggregating platforms, producing successful casino content in their own studios.
By acquiring Pariplay, Aspire will extend its offering and services. Their game portfolio will broaden, they will be able to create synergies and get another channel through which to distribute and sell proprietary games outside their own network.
Excited and Delighted:
“We are very excited about the acquisition of Pariplay which is in line with our M&A strategy focusing on B2B-growth and external game sales. The integration of Pariplay grants us control of yet another crucial part of the iGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell propriety games outside Aspire Global network. Moreover, Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of our future efforts to enter the US market,” Tsachi Maimon, Aspire CEO said.
Adrian Bailey, MD at Pariplay added: “We are delighted to join the Aspire Global family as we enter the next stage of our journey and we believe that this agreement brings fantastic opportunities for the whole group. Both Pariplay and Aspire Global have reached solid positions as important B2B-providers in the iGaming market and we look forward to integrating the team and start realizing the high potential.”
A Great Match:
“Pariplay has come a long way since the founding in 2011 and I am very proud of the whole team for their intense efforts and strong commitment over the years. I feel confident about sending the company off for the next phase of the growth-journey and I believe that the match with Aspire Global is great, allowing both operations to reach whole new levels. I look forward to following the progress,” Gili Lisani, CEO and founder of Pariplay said.
The team consists of 70 gaming experts, of which the majority is stationed at their main technology hub, in Sofia, Bulgaria. Pariplay holds iGaming licenses in the UK, Gibraltar, Curacao, Malta and Romania and their games are certified in the majority of the regulated European iGaming markets.
The transaction is set to be closed during the 3rd quarter of 2019 and positive effects on the company’s EBITDA are expected as early as 2020. However, the transaction will most likely have little material impact on the financial results in 2019.
The company has been working with some of the biggest names in the iGaming Industry, such as Quickfire, Aristocrat, Quickspin, Barcrest, NetEnt and more. Since their beginnings in 2005, the aim has been to provide comprehensive solutions enabling online marketing companies to become successful iGaming operators.
Source: “Aspire Global Enters into the Deal to Acquire Pariplay”. European Gaming. July 2, 2019.