Playtech, a leading online gaming software provider, has signed a deal with NASDAQ listed Scientific Games Corporation. This move demonstrates Playtech’s intention to re-enter the U.S. gaming market when it becomes legal to wager online. This move also promoted a raise of 11% of Playtech stock shares.
This deal has two parts. First is a 50-50 joint venture called Sciplay, which will focus on the global B2G (government sponsored) online gaming market. The state government lotteries will be one of the most important markets for Sciplay. They will also offer advertising, marketing, promotional, operational and customer support services. These will include payment processing, customer relationship marketing and affiliate management.
The second part consists of a plan for Playtech’s Videobet to develop gaming terminal software for Scientific Games and it’s subsidiary The Global Draw. This will include the upgrading of the existing 13,500 fixed odds betting terminals (FOBT) of The Global Draw in the United Kingdom.