The question is will this merger go through. If it does it could benefit both. We will have to wait and see what develops!
LONDON, England — Online gambling giants bwin and PartyGaming are in merger talks that could create a £2 billion Internet gambling behemoth, according to The Sunday Times.
The two companies have been talking about a merger since the summer. If the deal goes through, it would likely be structured as a merger of equals: the Sunday Times reports.
PartyGaming is known for its portfolio of casino and poker games, while bwin is known for its strength in the sports betting market.
PartyGaming has a market value on the London stock exchange of £1 billion. Bwin’s value on the Vienna stock exchange is £1.2 billion.