Internet casino group bwin.party digital entertainment has announced that its Foxy Bingo subsidiary has been revamped with a new look and feel, while also bringing in a new look for its furry mascot.
The upgrade to the site includes 60 new games and an easier to use platform. The company’s mascot Foxy also got an upgrade, donning a purple suit to bring a hipper look.
The marketing group in charge of the spots is UK based Tricycle London, whose Creative Director Matt Carter said, “We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox.”