• Referback Poker Programs Consolidate

    24 July 2005


    Referback recently announced the consolidation of Riverbelle and Gaming Club Poker. Last week I also received the following note:

    One Poker Brand, Many Returns

    “We’d like to bring to your attention that an alternative home page has been designed in the place of the Lucky Nugget Poker Room website.

    Belle Rock Gaming will be re-directing all Lucky Nugget Poker Room traffic through to our flagship, premier poker room, The Gaming Club Online Poker Room.

    All current Lucky Nugget Poker Room players will be able to continue their game play. If players click onto either text links or banners, they will be directed through to our new home page. This page will then prompt players to click through to The Gaming Club Online Poker Room.


    Belle Rock Gaming is consolidating all its poker brands into one strong, phenomenal brand. One brand means more control, better customer service and improved player retention. They’ll ensure that all players are carefully looked after, leading to increased play and extended player lifetimes.

    The good news!

    This change will not effect your Referback commission in any way and all systems are in place to track players through to The Gaming Club Online Poker Room home page.

    Having one major poker brand to focus your retention efforts on gives you better control over your players, their lifetime of play and ultimately, your commission. This is also great news for players, as they will undoubtedly find the bigger online poker environment more attractive.

    What to do?

    It is advisable to replace all Lucky Nugget Poker Room creative and text with The Gaming Club Online Poker Room creative. If you have any queries or concerns please contact your Referback Relationship Manager for any further information.”

    I think this is likely a good move – this will make the Gaming Club Poker Room a much bigger, busier and hence more appealing place to play.